When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such
The importance of marketing in the digital space becomes more and more apparent with each passing year that we witness companies with decades of operation succumbing to market pressures. Each one of their stories has become a cautionary tale fraught with decisions failing to acclimate to a changing marketplace.
As a small business owner, you’re likely overwhelmed with numerous responsibilities each and every day. Whether it is sales, accounting or just managing the day-to-day operations, keeping up with the continual flow of work can be exhausting.
Much has been written about the advantages of selling to a niche market. However, the attribute that makes niche markets profitable is also the thing that causes headaches in the long run.
